Luxury travel trends are shifting towards experiences that emphasize authenticity and meaningful connections, rather than mere opulence. According to travel experts from OvationNetwork, the most desirable destinations for 2026 blend cultural richness, beauty, and uniqueness.
As Zane Bohrer, vice president at OvationNetwork, notes, “The desire for meaningful travel has never been stronger.” This perspective reflects a growing interest among travelers in destinations that offer distinctive experiences rather than just luxurious surroundings. Popular new locales include:
1. Nikko, Japan
Nestled a few hours north of Tokyo, Nikko is renowned for its sacred forests and ancient temples. This UNESCO World Heritage site offers tranquility and a deep connection to nature, making it ideal for cultural seekers and nature lovers. Visitors shouldn’t miss the ornate Toshogu Shrine, which is laden with history and exquisite craftsmanship.
2. Kona, Hawaii
On the Big Island, Kona is a blend of stunning beaches and rich cultural heritage. Its offerings range from adventurous activities like mantaray night dives to serene relaxing spots. As Andrew Steinberg points out, Kona captures the essence of Hawaii, appealing to a diverse range of travelers, from families to wellness seekers.
3. Versailles, France
Just outside Paris, Versailles is more than a historic palace; it’s a charming town that allows visitors to experience French culture away from crowds. Jill Levy emphasizes that staying overnight opens up more opportunities to explore Parisian elegance in a serene setting. Visitors can indulge in exclusive after-hours palace tours for a more intimate experience.
4. Guanacaste, Costa Rica
Embodied by its "pura vida" philosophy, Guanacaste is where relaxation meets adventure. Travelers can expect eco-friendly resorts alongside opportunities to enjoy both thrill and tranquility. With activities ranging from ziplining to sunset sailing, the region creates a unique blend of experiences for adventurers and eco-conscious visitors alike.
5. Antarctica
Antarctica stands out with its jaw-dropping landscapes and rich wildlife. The untouched wilderness offers an experience that is truly otherworldly. Adventure seekers dreaming of an exceptional journey should consider the legendary voyage across the Drake Passage to reach this breathtaking continent.
6. Marrakech, Morocco
Known as the Red City, Marrakech combines historical charm with modern creativity. The lively markets and serene gardens create a rich tapestry of sensory experiences—perfect for those seeking immersive cultural adventures. Those who visit can indulge in local delights and explore vibrant arts and designs that reflect its diverse heritage.
Overall, OvationNetwork’s insights reveal a shift in luxury travel, focusing more on presence and connection rather than prestige. The best journeys in 2026 will foster deeper connections with destinations and foster meaningful experiences that resonate long after the trip is over.