Customers in North Carolina might soon have the opportunity to purchase premixed cocktails, such as High Noon and Cutwater Spirits, from grocery stores. On May 12, 2026, state lawmakers discussed a proposed change to current regulations, which only allow these beverages to be sold in Alcoholic Beverage Control (ABC) stores run by local boards.
Supporters of the proposed change argue that allowing the sale of ready-to-drink cocktails would better meet consumer demand and help hospitality businesses, which currently face challenges in purchasing these products. However, some opponents warn that such a shift could lead to broader privatization of alcohol sales and reduce revenue for local ABC boards.
Republican Rep. Ray Pickett introduced potential amendments to House Bill 921 during a House ABC Committee meeting, with a subsequent meeting and vote scheduled for the near future. The new definition of premixed cocktails would limit their alcohol content to a maximum of 13% by volume, with an associated tax of $2.50 per gallon, compared to the current beer tax of about $0.61 per gallon.
Andy Ellen, president of the North Carolina Retail Merchants Association, expressed support for the legislation, stating it aligns with consumer preferences. Ellen highlighted the similar alcohol content between premixed cocktails and several existing products sold in stores.
In contrast, representatives from the North Carolina Association of ABC Boards, including Rep. Shelly Willingham, cautioned that the proposed change could undermine local revenue streams. Jon Carr, a lobbyist for the association, noted that ready-to-drink cocktails are among the fastest-growing segments in the alcohol market and emphasized the financial impact of potential decreased sales in ABC stores.
Kris Gardner, executive director of the North Carolina Beer & Wine Wholesalers Association, acknowledged the evolving market for low-alcohol premixed cocktails while underscoring the need for improved infrastructure, such as a new ABC warehouse, ahead of any legislation on canned cocktails.