Business Insider recently surveyed travel planners about which less-known destinations they think will gain popularity in 2025. Here are six underrated spots that are expected to attract more visitors in the coming year:
1. Sri Lanka
Sri Lanka offers a diverse range of landscapes, from beaches to rainforests. Travelers are beginning to appreciate the country for its geography, which allows them to experience various activities such as hiking and surfing without extensive travel. It’s becoming recognized as a bucket-list destination.
2. Istria, Croatia
The Istrian peninsula, often overshadowed by Croatia’s Dalmatian Coast, is gaining attention for its rich culinary scene. Known for its truffles, olive oil, and high-quality wines, Istria offers a blend of medieval towns and beautiful beaches. It’s an excellent alternative for food enthusiasts seeking something less crowded than Tuscany or Provence.
3. Bhutan
Bhutan is enticing travelers with its reduced tourism tax, decreased from $200 to $100 per day. This small country offers numerous adventurous activities, alongside a peaceful ambiance. Its dzongs, or fortified monasteries, showcase intricate architecture that impresses visitors.
4. Java, Indonesia
As travelers begin to look beyond Bali, the island of Java is becoming more popular. Java is rich in culture and history, featuring stunning natural landscapes including volcanoes and one of the largest waterfalls in Indonesia. Key attractions are the Borobudur Temple and Bromo Tengger Semeru National Park.
5. Uruguay
Uruguay is noteworthy for its vibrant cultural scene, featuring various museums and art festivals. Regions such as Punta del Este and Montevideo are becoming cultural hubs, and the historic area of Colonia del Sacramento is a UNESCO World Heritage Site. Additionally, its beautiful beaches, including the renowned José Ignacio, draw visitors.
6. Slovenia
Slovenia stands out as a destination for those seeking an outdoor adventure. With mountains, lakes, vineyards, and access to the Adriatic Sea, Slovenia’s compact geography allows travelers to explore a wide range of landscapes. Its uncrowded settings cater well to those looking for personalized travel experiences.
Travelers looking for unique destinations are increasingly considering these locations, making them prime spots for 2025 itineraries.