American Express Travel has unveiled its annual list of trending destinations for 2025, which showcases the most sought-after vacation spots worldwide. This year’s selection includes new and popular locales along with recommended hotels from The Hotel Collection, catering especially to Millennial and Gen Z travelers.
Audrey Hendley, President of American Express Travel, explains that the list helps travelers discover new places and activities by analyzing booking data primarily from younger travelers. From hiking in Moab, Utah, to enjoying the beaches of Paros, Greece, the destinations encompass a range of interests.
The travel landscape is evolving, with younger generations favoring hotels that provide reward opportunities. A report by Hilton Hotels indicates a rise in wellness experiences and adventure travel, with travelers seeking relaxation alongside outdoor activities.
Here are the highlighted trending destinations:
1. Brisbane, Australia
Brisbane is a vibrant city known for its museums, dining, and proximity to stunning beaches. American Express recommends Hotel X Brisbane, featuring luxurious accommodations and a rooftop bar with city views. For exploration, the GetYourGuide app can help book trips to North Stradbroke Island.
2. Brittany, France
This region is rich in culture and coastal beauty, with highlights like cobbled streets and seaside paths. One notable place to stay is Hôtel Barrière Le Grand Hôtel Dinard. Take a day trip to the UNESCO World Heritage Site Mont-Saint-Michel for a memorable experience.
3. Franschhoek, South Africa
Famed for its wine and cuisine, this area is perfect alongside a safari. Le Quartier Français offers romantic boutique accommodations. Explore South Africa’s culinary landscape with Kensington Tours.
4. Koh Samui, Thailand
Known for its stunning beaches and jungles, Koh Samui attracted attention from the show "White Lotus." The Conrad Koh Samui offers luxurious villas with breathtaking views.
5. Macau, China
As a culinary hotspot and gaming destination, Macau boasts the Mandarin Oriental, an opulent hotel with iconic waterfront views.
6. Moab, Utah, United States
A gateway to national parks, Moab is recommended for its adventure offerings. Stay at ULUM Moab for luxury camping experiences and explore via a 4×4 driving tour through iconic landscapes.
7. Nikko, Japan
This retreat features natural beauty and cultural heritage. Recommended accommodation includes the Ritz-Carlton Nikko, offering views of Lake Chuzenji and Mount Nantai.
8. Paros, Greece
An alternative to Mykonos, Paros offers a vibrant culture. Stay at Avant Mar for a contemporary hotel experience close to the village of Naoussa.
9. São Paulo, Brazil
Rich in culture and heritage, São Paulo is home to Rosewood Sao Paulo, a luxurious haven in the city.
10. Sun Valley, Idaho, United States
This ski destination is great for luxury travel. The Sun Valley Lodge offers exceptional amenities for both winter and summer activities.
These curated destinations reflect current travel trends and preferences, providing an exciting overview for those planning their journeys in 2025.