Nestlé’s Maison Perrier brand is set to introduce a new range of sparkling, non-alcoholic cocktails in the United States this month, building on a successful rollout in Canada last year. The new line, called Maison Perrier Chic, features four flavors inspired by classic cocktails: Daiqui’red, Piña Fizz, Peach Spritzer, and Citrus Fizz, each containing 30 calories or less and crafted from real fruit juice.
The mocktail sector has been rapidly expanding, valued at $8.2 billion in 2023 and projected to grow at 5.7% annually through 2030, as consumers increasingly seek flavorful alternatives to alcohol without sacrificing the social aspects of drinking. This trend has encouraged various beverage companies—beyond traditional alcohol producers—to explore non-alcoholic options.
Molly Lyons, a senior marketing manager at Nestlé, highlighted that Maison Perrier Chic is intended to elevate the sparkling beverage experience while celebrating flavor and craftsmanship without alcohol. The Citrus Fizz flavor will be available exclusively at Whole Foods, while the other variants will soon be launched in stores nationwide, including on Amazon.
This product introduction aims to leverage the premium image of Perrier mineral water and tap into the burgeoning market for non-alcoholic beverages without directly entering the alcoholic beverage space. Nestlé’s strategy with Maison Perrier encompasses not only mocktails but also Maison Perrier Forever, which emphasizes natural fruit flavors and zero sugar options.
For further information on the mocktail market’s growth, see the Grand View Research report.