INDIANAPOLIS (WISH) — The founders of High & Mighty, Dan and Jamie, have announced a rebranding to Shake Up Cocktails, coinciding with their upcoming Shake Up Day event on Saturday, May 10th. This name change emphasizes their focus on the popular lemon shake-up canned cocktail line, which has gained significant traction since its introduction at the Indiana State Fair in 2022.
"We totally shook it up," remarked Dan and Jamie, sharing their enthusiasm about the new direction for their business.
Shake Up Day will be held at the Monon Works building parking lot, located at 53rd in the Monon. The event will feature various activities, including food, cocktails, face painting, a bounce house, crafts, and artisan vendors.
Among the new flavors introduced for the 2025 season are a blueberry shake-up and an iced tea lemon shake-up. The blueberry shake-up, made with real wild blueberries and lemon, was the most requested flavor from fans. The iced tea lemon shake-up combines freshly brewed iced tea with their classic lemon shake-up flavors.
Dan and Jamie credit their distiller, Nick Traeger, for his essential role in developing these new flavors, highlighting his ability to create innovative cocktails based on customer feedback. Shake Up Cocktails aims to delight fans with refreshing new flavors and a community-oriented approach, with Shake Up Day serving as a kickoff to their seasonal offerings.