I came across Barrelsmith, a Norwalk-based company specializing in ready-to-drink cocktails, while researching for a feature on the TAG Global Spirits Awards—a notable spirits competition. Their barrel-aged Manhattan cocktail won an award in the ready-to-drink category, piquing my interest in both the brand and its offerings.
In recent years, ready-to-drink cocktails have gained immense popularity, with a significant growth rate of 16.5% in sales, according to the Distilled Spirits Council of the United States. However, many of these drinks lack robust flavor and are often overly sweet. In contrast, Barrelsmith’s cocktails stand out for their full-proof, barrel-aged recipes that enhance the flavors typically found in freshly made cocktails.
Founders Matt Ellenthal and Martha Outlaw transitioned into the liquor business from their previous enthusiasm for wine, amassing a substantial collection in their wine cellar. Their journey into crafting cocktails began with a hands-on approach, experimenting with aging these beverages in small barrels at home. The process evolved, fueled by Ellenthal’s exposure to the barrel-aged cocktails in Las Vegas and Outlaw’s previous work in the wine industry.
After refining their cocktail recipes and procuring feedback from friends and family, they decided to turn their passion into a business. They launched Barrelsmith during the pandemic, offering classic cocktails like the Manhattan, Negroni, and Boulevardier, with recent additions including the Paloma and Rum Runner. Their dedication to quality is evident, as they produce their own bitters, liqueurs, and vermouth, partnering with high-quality spirit producers to ensure their cocktails surpass homemade versions.
Although Barrelsmith doesn’t operate a distillery or tasting room, their products are available throughout Connecticut and beyond. Interested customers can visit the Barrelsmith website for retailer information or shipping options.
While the liquor business presents various challenges, including complex distribution models and fluctuating consumer preferences, Ellenthal and Outlaw remain dedicated to producing high-quality cocktails. Their mission is to maintain a balance of flavors, ensuring that each cocktail mirrors the excellence of what one would serve at home.