When Bob and Bonni Gumport from San Diego planned their trip to China, they decided to reach out for some expert help despite enjoying the research process themselves. They realized that while many travelers favor a simple route—just a phone call for an itinerary—this isn’t everyone’s style. For the Gumports, having a travel adviser who specializes in their destination added a layer of comfort and knowledge.
The trend of hiring travel advisers is growing; a study by the American Society of Travel Advisors (ASTA) indicates that half of all travelers are likely to use one now compared to the past. Older travelers particularly appreciate having a direct contact person. For example, advisers are involved in a significant portion of cruise bookings and guided tours, which are popular among this demographic.
What’s the Difference Between a Travel Adviser and a Travel Agent?
The term "travel adviser" is a modernized label for a travel agent, emphasizing the advanced services they offer beyond just booking trips. Advisers typically provide personalized advice, customized itineraries, and deeper destination knowledge.
How Much Do Travel Advisers Charge?
Travel advisers’ fees generally range from $25 to over $250 per traveler, plus the cost of the trip itself. The specifics can vary—some charge per person or trip, while others earn commissions from hotels and tours, excluding airlines. It’s common for them to charge an upfront fee, which compensates for their work on the initial travel proposal.
Working with advisers also often provides clients access to exclusive discounts, promotions, and perks that are unavailable to those who book directly.
Pros and Cons of Working with a Travel Adviser
Pros:
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Streamlined Logistics: They manage the intricacies of travel logistics, making it easier for groups or families to coordinate.
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Customized Insights: Advisers often specialize in particular travel types or regions, providing tailored advice and insider tips.
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Trip Support: Many advisers provide around-the-clock support, assisting travelers with anything from flight cancellations to lost travel items.
Cons:
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Straightforward Trips: For trips to well-known destinations or simple itineraries, independent planning may suffice.
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Budget Travel: DIY travelers often prefer crafting their own itineraries to maximize savings through points or discounts.
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Independent Travelers: Those who thrive on personal research and planning may find less value in using an adviser.
Is a Travel Adviser Worth It?
In many cases, yes! Ideal situations to consider hiring a travel adviser include:
- Traveling to a new or unfamiliar destination
- Coordinating trips involving multiple families or locations
- Planning for a cruise or organized tour
- Seeking specialized experiences
Selecting a travel adviser who aligns with your travel style and needs can transform your vacation into a well-organized, rewarding experience.