Travel in 2026 is expected to focus more on sustainable choices and experiences that connect travelers to nature and local communities. According to Expedia Group’s Unpack ’26 Travel Trends report, there is a growing interest in destinations that not only offer beauty and charm but also prioritize preservation and cultural significance. Here are the top travel destinations that are trending for 2026:
1. Big Sky, Montana, U.S.
Searches for flights and accommodations have surged by 92%, making Big Sky the most sought-after destination. Known for its stunning ski resorts and outdoor activities like hiking and river rafting, Big Sky is also a great base for exploring nearby Yellowstone National Park.
2. Okinawa, Japan
With a 71% increase in interest, Okinawa is celebrated for its breathtaking beaches, ancient castles, and unique culinary scene. This slower-paced island offers UNESCO World Heritage Sites and is renowned for its diving spots, making it an ideal getaway from Japan’s bustling cities.
3. Sardinia, Italy
Sardinia has seen a 63% rise in searches for travel. The island is famous for its stunning coastline and diverse sea life, as well as its distinct cuisine influenced by various cultures. Visitors can explore beautiful beaches and historical sites.
4. Phu Quoc, Vietnam
Interest in this island paradise has grown by 53%. Known for its beautiful coastline and family-friendly activities, Phu Quoc offers snorkeling, fishing, and outdoor adventures, along with a vibrant local culture that ensures a memorable experience.
5. Savoie, France
With a 51% increase in searches, Savoie is a hidden gem in the Western Alps known for its delicious food and excellent skiing. The region is perfect for visitors seeking culinary delights and outdoor activities in a more tranquil setting.
6. Fort Walton Beach, Florida, U.S.
Fort Walton Beach, having experienced a 45% increase in interest, is perfect for family vacations with numerous activities and beautiful beaches. The area is known for its artificial reefs and family-friendly explorations.
7. Ucluelet, Canada
This picturesque town has seen a 44% rise in searches. Perfect for nature lovers, Ucluelet offers exceptional hiking and outdoor activities, making it a hotspot for those seeking adventure and beautiful scenery.
8. The Cotswolds, U.K.
Interest in this quintessential English countryside has surged by 39%. Visitors can explore charming villages and historic towns while enjoying vast landscapes and a relaxing rural atmosphere.
9. San Miguel de Allende, Mexico
With a 30% increase in traveler searches, San Miguel de Allende is renowned for its colonial architecture and vibrant arts scene. The town boasts diverse dining options rooted in traditional flavors and creative influences.
10. Hobart, Australia
The capital of Tasmania has experienced a 25% rise in interest, combining world-class art, local cuisine, and breathtaking views. It’s a dynamic city that offers unique local experiences, from markets to cultural institutions.
As travelers increasingly seek destinations that offer a blend of natural beauty and cultural depth while supporting sustainable tourism, these top spots for 2026 reflect a shift towards meaningful travel experiences.