Hennessy, the renowned cognac producer, is set to launch a new collection of ready-to-serve cocktails called Hennessy Very Special Cocktails in June 2026. Staying true to its iconic heritage, Hennessy introduces three exciting drinks designed for effortless enjoyment: Henny-Rita, Henny Berry, and Henny Iced Tea. These cocktails blend Hennessy Very Special cognac with vibrant flavors, aimed at creating memorable moments for friends gathering across various occasions.
Crafted by Renaud Fillioux de Gironde, Hennessy’s eighth-generation Master Blender, these cocktails highlight the sophistication and versatility of the brand’s signature cognac. Each drink features unique ingredients that enhance the taste experience:
- Henny-Rita (18% ABV): A refreshing take on the classic margarita, combining natural lime flavor with the rich notes of Hennessy Very Special.
- Henny Berry (20% ABV): Inspired by mojitos, this cocktail showcases the sweetness of natural blackcurrants and blackberries, balanced with lime and mint.
- Henny Iced Tea (18% ABV): This laid-back drink merges crisp black tea with subtle hints of orange and lemon, complemented by Hennessy’s vanilla and spice undertones.
The launch will be accompanied by a vibrant marketing campaign celebrating "Henny Season." It features collaborations with notable cultural figures, including Quenlin Blackwell, Salem Mitchell, and Michael Cimino, who bring their own unique styles to each of the cocktails. Their connections with the Hennessy brand aim to attract a new generation of consumers and redefine the way cognac is enjoyed.
The campaign will be brought to life through various formats including events and digital storytelling, emphasizing the values of connection and creativity that Hennessy embodies. The Hennessy Very Special Cocktails will be available at select retailers nationwide, priced at $15.99 for a 375 ml bottle.
For more information about Hennessy, visit Maison Hennessy.